Sprouted
A subscription box service focused on helping families and kids grow their own vegetables with themed boxes that change every month.
Project Goal
Sprouted needed a distinct identity that would stand out in the subscription market, conveying the unique value of their product while providing visual versatility for each themed box. The goal was to ensure the brand maintained a cohesive look across all platforms, enhancing engagement with families and children.
Strategy
Themed Box Appeal: Recognised the need for each monthly box to maintain its unique theme while aligning with Sprouted’s overarching brand identity.
Creative Direction: Ensured that the visual elements carried across the website, social media, and packaging would be family-friendly, and light and airy to effectively capture the fun and educational aspects of growing veggies.
Brand identity
Typography:
Selected playful yet easily readable fonts to keep the brand approachable and appealing to both adults and kids.
Photography Art Direction:
Curated a style that was light, bright, and engaging, with imagery translating well across social media.
Packaging:
Consistent design elements, ensuring the identity was cohesive yet flexible for monthly themes.
Outcome and Results
A brand identity that’s versatile enough to give each box its own flair, yet cohesive and immediately recognisable as Sprouted.
Visual content that is inviting and relatable, especially among families and children.
Clear, accessible offer that is easy to understand.
Please note: this is a fictional brand and designed as a passion project!
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